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 Feminine Charm: An Experimental Analysis of its Costs and Benefits in Negotiations

Feminine Charm: An Experimental Analysis of its Costs and Benefits in Negotiations

Employment expert Chris Lawson told The Story Exchange that for women entrepreneurs the reality of “feminine charm” is something to be aware of vs. “flirting”. “I define flirting in business as using sex appeal to manipulate a situation to one’s advantage. I do not believe a woman has to compromise her ethics to obtain her goals for success.”

Lawson adds that women who are friendly, charming and strong will be better off in the long run. “There is the use of “social charm” that many women have mastered which has led to an increase in success,” said Lawson, CEO of Eli Daniel Group, a staffing and recruitment firm.

In one of the study’s experiments, subjects were asked to imagine they were selling a car worth $1,200 and asked for what price they would get for the car. They then read one of two scenarios about a potential buyer named Sue.

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