First of all, decide on a specific job title for your objective. Go back to your list of answers to the question “How can I demonstrate that I am the perfect candidate?” What are the two or three qualities, abilities or achievements that would make a candidate stand out as truly exceptional for that specific job?
The person in the above example recognized that the prospective employer, being a small, growing software company, would be very interested in candidates with an ability to generate new accounts. So they made that the very first point they got across in their resume.
Be sure the objective is to the point. Do not use fluffy phrases that are obvious or do not mean anything, such as: “allowing the ability to enhance potential and utilize experience in new challenges.” An objective may be broad and still somewhat undefined in some cases, such as: “a mid-level management position in the hospitality or entertainment industry.”
Remember, your resume will only get a few seconds attention, at best! You have to generate interest right away, in the first sentence they lay their eyes on. Having an objective statement that really sizzles is highly effective. And it’s simple to do. One format is:
OBJECTIVE: An xxx position in an organization where yyy and zzz would be needed (or, in an organization seeking yyy and zzz).
Xxx is the name of the position you are applying for. Yyy and zzz are the most compelling qualities, abilities or achievements that will really make you stand out above the crowd of applicants. Your previous research to find out what is most important to the employer will provide the information to fill in yyy and zzz.
If you are applying for several different positions, you should adapt your resume to each one. There is nothing wrong with having several different resumes, each with a different objective, each specifically crafted for a different type of position.
You may even want to change some parts of your resume for each job you apply for. Have an objective that is perfectly matched with the job you are applying for. Remember, you are writing advertising copy, not your life story.
It is sometimes appropriate to include your Objective in your Summary section rather than have a separate Objective section. (Examples to follow.) The point of using an Objective is to create a specific psychological response in the mind of the reader.
If you are making a career change or have a limited work history, you want the employer to immediately focus on where you are going, rather than where you have been. If you are looking for another job in your present field, it is more important to stress your qualities, achievements and abilities first.
A few examples of separate Objective sections:
Vice president of marketing in an organization where a strong track record of expanding market share and internet savvy is needed.
Senior staff position with a bank that offers the opportunity to use my expertise in commercial real estate lending and strategic management.
An entry-level position in the hospitality industry where a background in advertising and public relations would be needed.
A position teaching English as a second language where a special ability to motivate and communicate effectively with students would be needed.
Divemaster in an organization where an extensive knowledge of Carribean sea life and a record of leaving customers feeling they have had a once-in-a lifetime experience is needed.
Read more at http://www.rockportinstitute.com/resume_02